Beyond the Comparison Trap: Berla Mundi Launches B.You Conference 3.0

B. You Conference is back! 

The history, the gist, what to expect, who can attend, when and where it is happening, and everything in between. Read to the end.

With a focus on purpose, authenticity and the pressures of comparison, B.You Conference 3.0 will bring young people together for conversations, skills training, health interventions and a humanitarian project in Tamale.

In October 2024, several hundred young people gathered for the B.You Conference, an initiative by broadcast journalist and media personality Berla Mundi, under the theme “Hey Girl, Listen Up… Wisdom From Your Future Self.” The conference followed a series of engagements between Berla Mundi and some young ladies, and was designed to create a space for honest conversations around the issues affecting them as youth.

Following several calls for another edition, Berla Mundi and the Berla Mundi Foundation have responded with the launch of B.You Conference 3.0.

At the launch held on Saturday, 22 August 2026, at the ESP Hotel in Labone, Accra, Berla Mundi announced, with a wide smile,  “we’re excited to bring B.You back,” as she and the team outlined what participants can expect from this year’s edition.

But this year’s B.You is more than another conference. The team described it as a holistic project that brings together conversations around purpose, health, mental health and skills development, alongside the launch of a podcast and a major project in Tamale.

B.You Is a Calling

For Berla Mundi, B.You is deeply connected to her sense of purpose.

The Berla Mundi Foundation was started in 2015 with a focus on serving humanity. Berla explained that over the years, she has come to see B.You as a calling and as the platform God has given her to impact lives.

“I feel like B.You is a calling. This is supposed to be my purpose,” she said at the launch.

She encouraged young people to also look inward and discover what God has placed within them, rather than becoming consumed with what other people are doing.

Berla used people such as Giovani Caleb and Aisha Yakubu as examples. Many young people admire people like them and want to follow their paths, she noted. While there is nothing wrong with admiring someone’s work or learning from their journey, she believes it becomes problematic when people try to become someone else.

Everyone, she said, has their own identity and purpose. The goal should therefore be to learn from the people we admire while discovering what makes us unique and using it to make an impact.

It is this idea that sits at the heart of this year’s B.You Conference.

Rooted in Purpose, Grounded in Authenticity

This year’s conference is themed “Rooted In Purpose, Grounded in Authenticity – The Courage to Live Your Truth in a World of Expectations.”

According to Berla, the theme came from a desire to remind people of why they are here, why they were created and why they should not allow every voice around them to determine who they become.

“There are so many voices out there that will try to control who you are, who you should become, what you should do,” she explained. But beyond all these voices, she believes there is an inner voice that can help people identify what they are supposed to do in life.

The challenge becomes even more significant in an age where social media has become one of the biggest voices influencing how people see themselves.

People are constantly exposed to what others are doing, what they have achieved, where they are travelling, what they are buying and how their lives appear to be progressing. At the same time, much of what is presented online may not reflect the full reality.

Berla believes this constant comparison can affect people mentally and leave them feeling as though they are behind in life.

And it is not only young people who experience this. Adults, too, can find themselves comparing their lives with what they see online.

B.You Conference 3.0 is therefore intended to create a space where people can step away from those pressures and have honest conversations about their lives, their purpose and who they really are.

What to Expect at B.You Conference 3.0

The conference will feature a keynote address, a panel conversation and a number of practical interventions.

The keynote speaker will be Mrs. Tara Fela-Durotoye, who will travel from Nigeria for the conference. She is an entrepreneur with more than two decades of experience building businesses and has also spent years speaking to young people about purpose.

There will also be a panel conversation featuring Chef Abbys, Kezia Sanie Kermah, Esq., and Nana Afua Serwaa Adusei. The panel will focus on their experiences and how they have navigated their own journeys, with the aim of providing insights that can help inspire the next generation.

But the organisers are also looking beyond conversations.

Health, Mental Health and Skills

As was done at the previous edition, attendees will have access to free breast cancer screening at this year’s conference.

There will also be a mental health conversation led by the CEO of KGL Foundation, focusing on the importance of taking care of one’s mental health.

Skills development is another major component of this year’s programme.

Ahead of the conference, the team conducted a survey asking young people what skills they would like to learn if given the opportunity. According to Berla, this was important because while many people may want to acquire practical skills, access to such training opportunities can sometimes be difficult.

In partnership with the KGL Foundation, participants will therefore have the opportunity to receive skills training at the conference. Beyond the training itself, two participants will be selected for fully funded three-month intensive training and apprenticeship programmes, supported by the KGL Foundation.

The B.You Podcast

Another major announcement at the launch was the upcoming B.You Podcast.

Berla revealed that two episodes have already been prepared and will be aired soon.

The podcast is expected to provide another platform for conversations around young people and their journeys. Members of the public will also have an opportunity to nominate young people who are doing remarkable things to be featured.

This means B.You will not be limited to the annual conference, but can continue the conversation throughout the year.

Taking the B.You Vision to Tamale

Perhaps the biggest practical project attached to this year’s conference is the humanitarian intervention in Tamale.

Berla explained that the B.You team had received calls from teachers and other stakeholders about a school in Tamale where pupils were dealing with very difficult conditions. The team subsequently travelled to the school to assess the situation.

Following the visit, B.You has committed to supporting the school with a range of interventions, including school uniforms, books, shoes, bags and solar solutions, as well as renovation work to improve the school’s physical environment.

The project is intended to go beyond simply providing items. The team wants to contribute to a significant transformation in the lives and learning conditions of the students.

In that sense, the Tamale project also connects with the wider message of B.You: purpose should not only be something people talk about; it should translate into action and impact.

When and Where?

The B.You Conference 3.0 will take place on Saturday, 3 October 2026, at the East Legon Under Bridge Annex, Accra.

Attendance is free. However, participants will be required to purchase conference paraphernalia upon registration as a small token of support for the conference and its associated projects.

Berla explained that this is not intended to create a barrier or discourage people from attending, but rather to allow participants to contribute in a small way to the work being done through the platform.

Beyond the Comparison Trap

At the heart of B.You Conference 3.0 is a simple but important question: Who are you, beyond the expectations and comparisons around you?

For Berla Mundi, the answer begins with discovering your purpose and understanding that you do not have to become someone else to make an impact.

The conference is bringing together conversations about purpose and authenticity with practical opportunities in health, mental health and skills development. Through the B.You Podcast, the platform is also expanding beyond a single conference, while the Tamale project provides an opportunity to translate the idea of purpose into tangible action.

For young people struggling with the pressure to measure their lives against what they see online, B.You Conference 3.0 offers an opportunity to pause, reflect and have honest conversations about who they are and where they are going.

The conference takes place on Saturday, 3 October 2026, at the East Legon Under Bridge Annex. Attendance is free, with participants required to purchase conference paraphernalia as a token of support for the conference and its associated projects. Those interested in attending should look out for registration information from the B.You team and make plans to be part of the conversation.

Read also: Pressure, Timing and Today’s Youth

About the Author 

Isaac GameMawulorm is a Ghanaian digital growth strategist, writer, public speaker, and youth development advocate. He is the President of Young Champions Global Network, a youth led and youth focused NGO dedicated to helping young people to discover and achieve their full potential through access to information and opportunities, mentorship, skills development, and networking. His writing explores personal growth, entrepreneurship, digital transformation, career success, and the everyday challenges facing today’s youth. 

Email: imawulorm@gmail.com